Last week, Wasserman announced Wasserman Connect, a unique strategic partnership network around the agency’s 2019 NBA Draft Preparation Program. The goal of the program is to provide unmatched opportunities for athletes and brands.

“Wasserman Connect provides exclusive resources and opportunities to our clients in terms of physical training, nutrition, mental wellness, entertainment, transportation and original content production,” said Jason Ranne, COO and Executive Vice President, Team Sports. “We are excited about the partnerships around the NBA Draft.”

Wasserman aims to address the “whole athlete’” allowing clients to be the best version of themselves both on and off the court. “Wasserman Connect leverages the size and scope of the global talent agency’s affiliations with the world’s most iconic brands, properties, and talent in sports, entertainment, and culture, harnessing the collective power and influence this reach holds.”

Although this draft preparation program is tailored for 2019 NBA Draft prospects, the brands associated with Wasserman Connect will have access to Wasserman’s roster of over 1,800 athletes across more than 40 sports and disciplines “to establish fruitful, persistent and strategic relationships.”

Below are the specific partners and services offered in Wasserman Connect:

  • EXOS (Official Training Partner)
  • Kettlebell Kitchen (Official Nutrition Partner)
  • Headspace (Official Mindfulness Partner)
  • BODYARMOR Sports Drinks (Official Beverage Partner)
  • MarcPro (Official Recovery Partner)
  • STK Steakhouse (Official Fine Dining Partner)
  • Lemonade (Official Catering & Events Partner)
  • BrightLights (Official Education Partner)


Source: Sports Agency Blog